403 Ways to Slice a CD
An album isn't just an album anymore - it's an opportunity to dice a dozen songs into ringtones, downloads, blog skins, and more. Warner Music found 23 ways to market one South Korean pop star's 16-track album - for a total of 403 SKUs (stock keeping units). And that doesn't include the extended dance remix.
- Joanna Pearlstein
Music Form (# of SKUs)
• CD (standard release) (1)
• CD (bonus features) (2)
• Full track download (2)
• Full track rental (limited use) (16)
• Full track streaming (á la carte) (16)
• Full track streaming (subscription) (16)
• Album download (permanent) (14)
• Online video download (3)
• Blog skin (music plays on blog with images) (15)
• Digital karaoke (16)
• Music letter (ecard with tunes) (16)
• Full track download (16)
• Full track streaming (16)
• My bell (ringtone melody) (16)
• Live bell (ringtone melody with remixes) (48)
• Mix ring (snippets of 3 songs combined into 1 track) (16)
• Mix bell (same as mix ring, but outgoing) (16)
• Live bell plus screensaver (downloads ringtone with images) (12)
• Color call (plays in background during a call) (16)
• Ringback tone (112)
• Video screensaver (12)
• Mobile video downloads (3)
• Mobile video-on-demand (3)
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